The good news is you can still use email to generate new fans without breaking the bank.You can send your own invitations to your email contacts using a regular email service like Gmail.Keep in mind that Gmail has a sending limit of 99 recipients per email and 2,000 emails per day (which is why I prefer to use the email marketing service Aweber).
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This is known as a “share for a share” (or S4S) cross promotion.
For best results share a post before you reach out to show that you are serious about the promotion.
The next level of this strategy is to publish a post where you recommend to your audience that they like the other page and get them to directly promote and recommend that their audience like your page as well.
The better you know your audience the easier it will be for you to target your content and get great results.
So don’t beat around the bush – come right out and tell people to like your page.
Build links to your Facebook page everywhere and include calls to action for people to join your Facebook page in all of your marketing materials.Facebook used to have a build audience feature that enabled you to send up to 5,000 invitations at a time to your email contacts.Unfortunately this feature was removed, perhaps as an effort to get more people to buy Facebook page ads.Compare this to an e Book download, which some people will download and may never read.The image below shows different levels of increasing effectiveness for acquiring new fans.One way you can get more Facebook page likes is by getting people to join by texting from their phone.