The workshop will be interactive, providing participants with brief hands-on opportunities to draft and share thoughts on key components of a plan.
Methodology: The workshop will include a number of short presentations covering key techniques and information points.
Intended audience: This session is especially targeted to those responsible for introducing social marketing and behaviour change strategies into policy and program planning.
The session also will be helpful to those responsible for commissioning related intervention programs and evaluations.
Session content overview: Over the past 15 years, Nancy Lee and Philip Kotler have designed and refined a 10 Step Model for developing a Strategic Social Marketing Plan, and identified a principle for success at each step.
This half day workshop will present, for each step: a detailed description, an illustrative case example from around the world, and a principle for success.
But to take advantage of this technology, audiences must be segmented more than demographics alone and messages must be tailored to the lifestyles, interests and values of these segmented audiences.
This pre-conference workshop will show you how to segment, target and reach your audience to take advantage of the latest digital technologies.
Finally, the presenters will present case studies of social marketing and behavior change campaigns that are effectively using these strategies to cause change at the local and national level.
Methodology: The workshop will include presentations and case study examples to illustrate various strategies and approaches.
Intended audience: This session is designed for practitioners involved in the strategic planning and implementation of communication strategies for social marketing programs.
It will be especially helpful to those looking for more effective methods to segment and target their audience on digital media.
Then, Niels Kvaavik from Sprinklr, will show you how to use the latest digital technologies to deliver these messages to your audiences.