A total of five giant billboards are doing a tour of universities in an aim to get 100,000 British students to sign up by the end of the year.
The online sites used for introducing people who may negotiate sugar arrangements are technically dating sites.
Membership on one site in 2016 was $70 a month for sugar daddies, but free for sugar babies.
PARIS (AFP) - The Paris mayor's office has sought to ban a new dating website for wealthy men seeking to meet younger partners that has been accused of inciting students in the French capital to prostitute themselves.
A trailer hired by the website drew the ire of students and was widely condemned on social media on Wednesday (Oct 25) after it was parked in the 5th district of Paris, home to the Sorbonne University. " read the low-budget poster stuck on a trailer pulled by a car.
"Sugarbabies should understand their Sugardaddy is not looking to replace his wife and children, but is looking for someone beautiful to pamper, spoil and share his downtime with.
"A Sugarbaby is a beautiful young lady who is worth her weight in gold.Welcome to the original totally free Sugar Dating Dating Site! Lots of sites say their free and then you waste 20 minutes registering only to see the site costs money. All members have total and complete access to all members and all features.So now that you have nothing to lose, come on in and meet single Sugar Daddies and hot younger girls looking for capable men to take care of them; right in your local area.She seeks to please her Sugardaddy by being available for him, sweetening his spare time and sharing his luxury lifestyle."She seeks to learn from him and advance her knowledge about life, business, culture and more - while earning some pocket money to pay off her college tuition or debt." The advertising campaign will target more than 12 universities for next three months and CEO Sigurd Vedal claims 75 per cent of of new signups are women, many of whom are aged between 18-26.It should be illegal for these perverts to pray on youngsters like this.